Jasco Applied Sciences 3
Scott Carr, CEO of Jasco Applied Sciences, provider of underwater acoustics services has a puzzle to solve. Knowledge of the services that his company provides is limited in many emerging markets. Yet these services are also needed. He needs to figure out how to create a market for these services. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
Scott Carr
Company
Industry
Business Activity
Jasco Applied Sciences
Underwater Acoustics
Professional, scientific and technical activities
Headquarters
Halifax, Canada
Size
Medium
Employees
25 to 500
$1 million to $25 million
Yearly Revenue
Private Company
Type of Entity
Subject
Strategy
Level of Difficulty
Medium
Teaching Objectives
Learn about underwater acoustics industry
Keywords
Market Creation
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