In this multimedia case, Malcolm Fraser former CEO of ISL, formerly a digital marketing company in Halifax, Nova Scotia addresses an important issue. They were dealing with a university client that wanted to attract people to an open house so they could get more registrants for their programs. Their challenge was what services and advice should they offer? Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Professional, scientific and technical activities
Fewer than 25
Less than $1 million
Type of Entity
Level of Difficulty
Learn about digital marketing industry
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