Marc Bolduc is the President of the Canadian Chamber of Commerce in Japan (CCCJ). Employed by Intralox, a manufacturer of conveyer belt systems, he is its Country Director in Japan and a team lead for the food industry. In an industry characterized by increasing competition, the challenge to overcome is how can Intralox more effectively communicate with its customer base about their products and solutions? Visit casenet.ca from Acadia University for more decision focused video business case studies and to learn how you can use our cases in your classroom.