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Iceland Air 2

In this case Birkir Holm Gudnason, former CEO of Icelandair addresses an important crisis faced by the company in 2010. Specifically, the entire regional aviation industry was shut down when an Icelandic volcano started erupting and closed down air space in Europe. The challenge facing Icelandair was how to maintain its schedule if the airline's planes were able to fly and of course make a decision if they could fly at all. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.

Interviewee

Birkir Holm Gudnason

Company

Industry

Business Activity

Icelandair 

Airline

Transportation and Storage

Headquarters

Reykjavik, Iceland

Size

Medium

Employees

500 to 10,000

Greater than $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Strategy

Level of Difficulty

Easy

Teaching Objectives

Learn about airline industry

Keywords

Natural Disaster

Additional Info
Teaching Note

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