Iceland Air 2
In this case Birkir Holm Gudnason, former CEO of Icelandair addresses an important crisis faced by the company in 2010. Specifically, the entire regional aviation industry was shut down when an Icelandic volcano started erupting and closed down air space in Europe. The challenge facing Icelandair was how to maintain its schedule if the airline's planes were able to fly and of course make a decision if they could fly at all. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
Birkir Holm Gudnason
Company
Industry
Business Activity
Icelandair
Airline
Transportation and Storage
Headquarters
Reykjavik, Iceland
Size
Medium
Employees
500 to 10,000
Greater than $25 million
Yearly Revenue
Private Company
Type of Entity
Subject
Strategy
Level of Difficulty
Easy
Teaching Objectives
Learn about airline industry
Keywords
Natural Disaster
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