High Liner Foods 1
Henry Demone, CEO of High Liner Foods recently faced an issue involving a stakeholder organization. A week before the biggest seafood show in North America, SeaFood North America, which takes place in March in Boston, his company received a letter from the Animal Welfare Institute challenging High Liner Foods' procurement in Iceland because allegedly some of its Icelandic suppliers were engaged in whaling. As a result he and his team needed to think through a strategy for dealing with this challenge. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
Henry Demone
Company
Industry
Business Activity
High Liner Foods Inc.
Seafood
Manufacturing
Headquarters
Halifax, Canada
Size
Large
Employees
500 to 10,000
Greater than $25 million
Yearly Revenue
Public Corporation
Type of Entity
Subject
Strategy
Level of Difficulty
Medium
Teaching Objectives
Learn about seafood industry
Keywords
Threat of Boycott
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