Hearthstone Properties
Michael Melenchuk and his family recently faced a difficult business decison. The family business, Hearthstone Properties, was the owner/operator of four hotels located in Atlantic Canada that are part of a franchise network of a major global brand. The franchise contract was coming up for renewal on one of the properties in Nova Scotia. The issue facing the family was whether to renew or not to renew. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
Mike Melenchuk
Company
Industry
Business Activity
Hearthstone Properties
Hospitality
Accommodation and food service activities
Headquarters
Halifax, Canada
Size
Medium
Employees
25 to 500
$1 million to $25 million
Yearly Revenue
Private
Type of Entity
Subject
Marketing
Level of Difficulty
Medium
Teaching Objectives
Learn about the hospitality industry
Keywords
Branding
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