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Hearthstone Properties

Michael Melenchuk and his family recently faced a difficult business decison. The family business, Hearthstone Properties, was the owner/operator of four hotels located in Atlantic Canada that are part of a franchise network of a major global brand. The franchise contract was coming up for renewal on one of the properties in Nova Scotia. The issue facing the family was whether to renew or not to renew. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.

Interviewee

Mike Melenchuk

Company

Industry

Business Activity

Hearthstone Properties

Hospitality

Accommodation and food service activities

Headquarters

Halifax, Canada

Size

Medium

Employees

25 to 500

$1 million to $25 million

Yearly Revenue

Private

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Teaching Objectives

Learn about the hospitality industry

Keywords

Branding

Additional Info
Teaching Note

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