Chad Smith is Vice President of U.S. Business for Holly Lambert Cycling, an importer and distributor of bicycles and related products. Many of the retail clients of his company faced a very challenging situation. Demand for bicycles and bicycle products was skyrocketing. But supply was severely constrained and far more costly due to the Covid pandemic. Indeed, it was putting many retailers out of business. So Chad and his colleagues needed to come up with a solution. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.