Grapevine Publishing
Recently Ally Mannette and Danielle Wisen acquired a small local community newspaper, The Grapevine, with a print readership that resides mainly in rural Western Nova Scotia. Along with the acquisition came an existing relationship with a printing house and a distribution system. Their company, Grapevine Publishing, makes mosts of its money through advertisements and it is bound by those agreements. Moving forward Ally and Danielle need to determine if the existing distribution set up is the best one for the company and if not, what do do about. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
Ally Mannette, Danielle Wisen
Company
Industry
Business Activity
Grapevine Publishing
News Media
Information
Headquarters
Wolfville, Canada
Size
Small
Employees
Fewer than 25
Less than $1 million
Yearly Revenue
Private Company
Type of Entity
Subject
Marketing
Level of Difficulty
Medium
Teaching Objectives
Learn about managing constraints associated with distribution contracts
Keywords
Distribution
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