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Grapevine Publishing

Recently Ally Mannette and Danielle Wisen acquired a small local community newspaper, The Grapevine, with a print readership that resides mainly in rural Western Nova Scotia. Along with the acquisition came an existing relationship with a printing house and a distribution system. Their company, Grapevine Publishing, makes mosts of its money through advertisements and it is bound by those agreements. Moving forward Ally and Danielle need to determine if the existing distribution set up is the best one for the company and if not, what do do about. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.

Interviewee

Ally Mannette, Danielle Wisen

Company

Industry

Business Activity

Grapevine Publishing

News Media

Information

Headquarters

Wolfville, Canada

Size

Small

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Teaching Objectives

Learn about managing constraints associated with distribution contracts

Keywords

Distribution

Additional Info
Teaching Note

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