Andrew Steeves co-founder of Gaspereau Press recently had an issue to resolve. It was was whether or not to their own manufacturing in house. Traditionally publishing is a white collar activity where you produce the content and then you hire other people to do the manufacturing. The question for Steeves and his colleague was would they be able to increase the quality of our product and better control the costs of their product if they controlled the manufacturing function as well. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.