Stephen Anderson is a partner with the Food Economy Group, a food security transparency. Recently he and his colleagues dealt with an important challenge. The company was participation in a new stage of an RFP, a project that they had been involved with for the last 10 years in two different 5-year phases. The new phase was complex and technically challenging in a new way as compared to the old phase. It had multiple locations around the world with a large number of staff involved. It was huge in scale so financially it was very significant. The issue for Anderson was how should his company approach the bidding process and with which other company or organization should his bid?