Fishermans Premium Atlantic Lobster 4
Erica Smith, co-founder and President of Fishermans Premium Atlantic Lobster is facing a challenge along with her competitors located in Nova Scotia. Due to an abundance of hard shell quality lobsters off the coast of this Canadian province, foreign competitors are increasingly buying and setting up distribution facilities so that they can ship internationally. How should Smith and other local companies respond? Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
Erica Smith
Company
Industry
Business Activity
Fishermans Premium Atlantic Lobster
Seafood
Transportation and Storage
Headquarters
Cape Sable Island, Canada
Size
Medium
Employees
25 to 500
$1 million to $25 million
Yearly Revenue
Private Company
Type of Entity
Subject
International Business
Level of Difficulty
Medium
Teaching Objectives
Learn about lobster industry
Keywords
Market Encroachment
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