Executives Global Network
In the case, John Wong, President of Executives Global Network in Hong Kong has a challenge. How can his firm, one that offers support and networking services to CEOs of companies, enter the Chinese mainland marketplace. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
John Wong
Company
Industry
Business Activity
Executives Global Network
Executive Coaching
Professional, scientific and technical activities
Headquarters
Hong Kong
Size
Small
Employees
25 to 500
$1 million to $25 million
Yearly Revenue
Private Company
Type of Entity
Subject
International Business
Level of Difficulty
Easy
Teaching Objectives
Learn about services marketing
Keywords
Foreign Market Entry
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