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Elwood Ink 1

Sherri Elwood is a writer and producer of Call Me Fitz, a television series that runs on HBO. The issue that she addresses is how to create the highest quality television program with the least amount of money. It is important that her show is able to compete in the global market specifically because it is an English language comedy in the American market. Her only concern and this is how she approaches every problem in her show, is what is going to make it the very best quality. Casting is where you can tell if a show is not good and will not be able to compete - quality of the acting. As the show is filmed in Nova Scotia, much of it in a rural area, she need to carefully identify and think through her options. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.

Interviewee

Sherri Elwood

Company

Industry

Business Activity

Elwood Ink 

Television Production

Information and communication

Headquarters

Halifax, Canada

Size

Small

Employees

Fewer than 25

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Project Management

Level of Difficulty

Medium

Teaching Objectives

Learn about television production industry

Keywords

Failing Project

Additional Info
Teaching Note

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