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Elwood Ink 1

Sherri Elwood is a writer and producer of Call Me Fitz, a television series that runs on HBO. The issue that she addresses is how to create the highest quality television program with the least amount of money. It is important that her show is able to compete in the global market specifically because it is an English language comedy in the American market. Her only concern and this is how she approaches every problem in her show, is what is going to make it the very best quality. Casting is where you can tell if a show is not good and will not be able to compete - quality of the acting. As the show is filmed in Nova Scotia, much of it in a rural area, she need to carefully identify and think through her options. Visit for more free, open access decision focused video teaching cases from Acadia University.


Sherri Elwood



Business Activity

Elwood Ink 

Television Production

Information and communication


Halifax, Canada




Fewer than 25

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity


Project Management

Level of Difficulty


Teaching Objectives

Learn about television production industry


Failing Project

Additional Info
Teaching Note

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