Dan MacDonald, Vice President of Marketing for Eastlink, a national provider of cable and telecommunications services faces a challenge. He needs to figure out how to allocate scarce financial resources to help the firm enter the market in suburban Toronto in the face of potential competition from much larger competitors. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Information and communication
500 to 10,000
Greater than $25 million
Type of Entity
Level of Difficulty
Learn about telecommunications industry
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