East Coast Pop Up Weddings
Sarah Anderson is a Justice of the Peace and former owner of East Coast Pop Up Weddings located in Wolfville, Nova Scotia. In her first year of operation, she encountered a couple who had made a choice of a wedding venue location but then on the day of the big event were very unhappy with their choice and put the blame on her company. Her challenge moving was how to manage this situation given that the couple had share their discontent on social media.
Interviewee
Sarah Anderson
Company
Industry
Business Activity
East Coast Pop Up Weddings
Wedding
Other Service Activities
Headquarters
Wolfville, Nova Scotia
Size
Small
Employees
Fewer than 25
Less than $1 million
Yearly Revenue
Private Company
Type of Entity
Subject
Marketing
Level of Difficulty
Moderate
Teaching Objectives
Learn about managing irate customers
Keywords
Customer Relationship
* Note: The player is not currently compatible with Internet Explorer.