Alex MacLean founder of East Coast Lifestyle Clothing Inc. recently needed to overcome a challenge. This start up company had two different ways of selling its clothing. They had an online store where they sell products all over the world every day. They also sell through retail locations. Pseudio is a retail chain that sells its clothing in 30 different locations in Atlantic Canada. Sales were going well but Alex really needed to figure out how to grow the brand and how to expand. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.