Alex MacLean is founder of East Coast Lifestyle, a clothing company. Early in the life of this start up company, Alex was spending between three and four hours every day at the post office doing online orders. His social media posts were growing every day and more and more people were trying to get the products which initially included shirts, caps and hoodies. The existing manufacturer did not have enough production capacity to fulfill demand. The challenge facing Alex was to figure out how to increase supply so that demand could be fulfilled. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.