Tom Duffy manages Ducks Unlimited operations in Atlantic Canada. Recently his organization faced the challenge of how to diversify its revenue streams. Traditionally dependent on donors for funding, this not-for-profit wetlands restoration organization was increasingly facing financial pressures due to changing economic condictions. Duffy knew that this would be one of his most important tasks moving forward. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.