DataVisual Marketing is a family owned Ottawa based firm operating as a distributor of audio-visual products. The Covid 19 pandemic brought to the fore numerous important challenges one of which is described in this case by York Kislich-Lemire. Specifically, many of its customers are experiencing cashflow problems. The ownership team wants to help but needs to figure out what options are available and which should be pursued. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.