Helen Cripps is the founder of CrippsLane Pty Ltd., a management consultancy located in Perth, West Australia. Her father, John Cripps was instrumental in the creation and growth of the industry. She has observed that the industry, especially in Western Australia, appears to be in decline. She would like to focus her personal time and energies on trying to revitalize the industry. Her challenge is to determine how best to go about this. Visit casenet.ca from Acadia University for more decision focused video business case studies and to learn how you can use our cases in your classroom.