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CrippsLane

Helen Cripps is the founder of CrippsLane Pty Ltd., a management consultancy located in Perth, West Australia. Her father, John Cripps was instrumental in the creation and growth of the industry. She has observed that the industry, especially in Western Australia, appears to be in decline. She would like to focus her personal time and energies on trying to revitalize the industry. Her challenge is to determine how best to go about this. Visit casenet.ca from Acadia University for more decision focused video business case studies and to learn how you can use our cases in your classroom.

Interviewee

Helen Cripps

Company

Industry

Business Activity

CrippsLane PtyLtd

Fruit Growing

Agriculture, forestry, fishing and hunting

Headquarters

Perth, Australia

Size

Small

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Teaching Objectives

Keywords

Social Awareness

Additional Info
Teaching Note

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