Crafty Beasts
Cindy James is the founder and CEO of Crafty Beasts Brewing Company which produces and sells a canned beef broth mixture for dogs from its Dartmouth, Nova Scotia location. Her company is experiencing growth in sales but occasionally struggles to maintain control over the production process. Her challenge is how to stabilize control to ensure her product is produced with the desired quality and cost. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
Cindy James
Company
Industry
Business Activity
Crafty Beasts Brewing Company
Pet Food
Manufacturing
Headquarters
Halifax, Nova Scotia
Size
Small
Employees
Fewer than 25
Less than $1 million
Yearly Revenue
Private Company
Type of Entity
Subject
Production
Level of Difficulty
Moderate
Teaching Objectives
Explore production options
Keywords
Manufacturing Location
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