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Content Capital 2

Adli Hassan is Managing Director with Content Capital Sdn Bhd, a Malaysian E-learning solution provider. Over the years, his company has developed a healthy portfolio of clients. But he currently faces a challenge. His company has completed two rounds of e-learning projects with a large and very significant client. They have been asked to bid on a third round of work. Unfortunately, the client project manager is very demanding and very difficult to work with, more so than other clients. Adli and his team members are wondering if the money is worth it given the workplace dynamics that go along with developing content for this company. They are trying to figure out a path forward. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.

Interviewee

Adli Hassan

Company

Industry

Business Activity

Content Capital Sdn Bhd

E-Learning

Information and communication

Headquarters

Kuala Lumpur, Malaysia

Size

Small

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Management

Level of Difficulty

Moderate

Teaching Objectives

Learn about client relationship management.

Keywords

Client Management

Additional Info
Teaching Note

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