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Colthurst PR

Roxanne Colthurst runs Colthrust PR, a communication firm located in Port of Spain, Trinidad and Tobago. Recenly her firm won a very important overseas contract. It is with a large Caribbean based organization. They have asked her firm to put their communications activities in place over fifteen Caribbean countries. At the tendering stage her firm was also asked to formulate a budget and a strategy as to what theye would like to do in communications and PR for this organization. A very comfortable tender or quotation was submitted. Recently they signed the contract and are moving ahead, interacting with the client. Two months into the program a lot more demands have been placed on her firm, demands that are beyond what what were envisioned in the tendering phase. What should they do? Visit for more free, open access decision focused video teaching cases from Acadia University.


Roxanne Colthrust



Business Activity

Colthrust PR 

Public Relations

Professional, scientific and technical activities


Port of Spain, Trinidad & Tobago




Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity



Level of Difficulty


Teaching Objectives

Learn about public relations industry


Contract Management

Additional Info
Teaching Note

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