Colour 3
In this multimedia case former Colour CEO Chris Keevill recounts a challenge he had to over come not too long ago. After having grown successfully growth had stalled for this advertising and digital marketing firm. His issue was to think up a strategy to kick growth back into gear. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
Chris Keevill
Company
Industry
Business Activity
Colour Creative Persuasion
Marketing Services
Professional, scientific and technical activities
Headquarters
Halifax, Canada
Size
Medium
Employees
25 to 500
$1 million to $25 million
Yearly Revenue
Private Company
Type of Entity
Subject
Management
Level of Difficulty
Medium
Teaching Objectives
Learn about digital marketing
Keywords
Non-Core Business
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