Chris Keevill is the former CEO of Colour, a digital marketing company. Not too long ago, an important issue arose for his company. A non-core business line, media monitoring, was experience stagnant sales and was operating in a sector that was being consolidated by a major competitor. Keevill’s challenge was to consider the options and respond to this threat. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.