Chris Keevill is the former CEO of Colour, a digital marketing company. Not too long ago, an important issue arose for his company. A non-core business line, media monitoring, was experience stagnant sales and was operating in a sector that was being consolidated by a major competitor. Keevill’s challenge was to consider the options and respond to this threat. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Colour Creative Persuasion
Professional, scientific and technical activities
25 to 500
$1 million to $25 million
Type of Entity
Level of Difficulty
Learn about digital marketing
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