This multi-media case features Colour Creative Persuasion's former Director of Digital Marketing Saviour Joseph contemplating how his firm should continue to access needed technology development skills especially now with social media being such an important part of a typical company's marketing mix. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Colour Creative Persuasion
Professional, scientific and technical activities
25 to 500
$1 million to $25 million
Type of Entity
Level of Difficulty
Learn about digital marketing
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