Pam Cooley, founder and co-owner of Halifax, Canada based CarShareHFX faced an interesting challenge when she started her business. She had experienced success with the concept in Vancouver but with limited resources now needed to figure out how to build awareness of the idea in this East Coast city. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Transportation and Storage
Fewer than 25
$1 million to $25 million
Type of Entity
Level of Difficulty
Learn about car sharing industry
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