CAPP 1
Janet Annesley is the former VP Communications for the Calgary based Canadian Association of Petroleum Producers. An issue she had to address dealt with the reputation of the oil and gas industry and how that connects to its social license to produce oil and gas and to the consumers that we provide it to. She needs to devise a strategy to engage people again in Energy 101, where it comes from and how energy is used.
Interviewee
Janet Annesley
Company
Industry
Business Activity
Canadian Association of Petroleum Producers
Oil and Gas
Professional, scientific and technical activities
Headquarters
Calgary, Canada
Size
Medium
Employees
25 to 500
$1 million to $25 million
Yearly Revenue
Not-for-profit
Type of Entity
Subject
Communications
Level of Difficulty
Easy
Teaching Objectives
Learn about oil and gas industry
Keywords
PR Campaign
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