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Capital Markets Malaysia 1

Navina Balasingam is the General Manager of Capital Markets Malaysia, a company based in Kuala Lumpur that was set up to promote the Malaysian capital markets internationally and within the country. During Covid, her company was given funding and a mandate to fulfill some KPI’s to promote Malaysian capital markets abroad. Just after receipt of the funding, all travel was shut down. Her challenge was how to spend the money as intended and accomplish the mandated tasks but do so with out being able to travel internationally. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.

Interviewee

Navina Balasingam

Company

Industry

Business Activity

Capital Markets Malaysia

Capital Markets

Information and communication

Headquarters

Kuala Lumpur, Malaysia

Size

Small

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Moderate

Teaching Objectives

Learn about capital attraction.

Keywords

KPI Fulfilment

Additional Info
Teaching Note

* Note: The player is not currently compatible with Internet Explorer.

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