Capital Markets Malaysia 1
Navina Balasingam is the General Manager of Capital Markets Malaysia, a company based in Kuala Lumpur that was set up to promote the Malaysian capital markets internationally and within the country. During Covid, her company was given funding and a mandate to fulfill some KPI’s to promote Malaysian capital markets abroad. Just after receipt of the funding, all travel was shut down. Her challenge was how to spend the money as intended and accomplish the mandated tasks but do so with out being able to travel internationally. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
Navina Balasingam
Company
Industry
Business Activity
Capital Markets Malaysia
Capital Markets
Information and communication
Headquarters
Kuala Lumpur, Malaysia
Size
Small
Employees
Fewer than 25
Less than $1 million
Yearly Revenue
Private Company
Type of Entity
Subject
Marketing
Level of Difficulty
Moderate
Teaching Objectives
Learn about capital attraction.
Keywords
KPI Fulfilment
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