In this multimedia case, Gerry McConnell, owner of Benjamin Bridge, a winery in the Annapolis Valley of Nova Scotia addresses an important issue as they grow the company. How do they market this concept of producing world class wines and how do they distinguish they products from other products that were being made. Again the issue is how to find the talent to execute on how to market or build a brand. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.