AtlanTick 2
Lisa Learning is the founder and CEO of AtlanTick Repellent Products based in Block House, Nova Scotia. Recently she discovered that there were not enough employees in the manufacturing warehouse to manage demand for her company products coming through their e-commerce, distribution and wholesale channels. Along with her colleague Nancy Thompson, this is an important challenge that she needs to overcome. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
Lisa Learning & Nancy Thompson
Company
Industry
Business Activity
AtlanTick Repellent Products
Tick Repellant
Manufacturing
Headquarters
Blockhouse, Nova Scotia
Size
Small
Employees
Fewer than 25
$1 million to $25 million
Yearly Revenue
Private Company
Type of Entity
Subject
Operations
Level of Difficulty
Medium
Teaching Objectives
Learning how to meet sales demand with limited human resources.
Keywords
Demand fulfillment
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