In the Spring of 2020, Martin Suter, Vice President (ret.) E-Commerce for Anheuser Busch InBev faced an interesting challenge. His budget for the year had been locked in, but the onset of the Covid 19 pandemic had sparked sales revenues that were three times what had been expected. His concern was how to allocate his budget given the change in circumstances. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.