Windsor Elms Village

Sue Hayes is CEO of Windsor Elms Village a private, not-for-profit seniors long term care home. Her challenge is how to effectively communicate the important role played this organization in the community and instil public confidence in nursing homes in general.

Interviewee

Sue Hayes

Company

Industry

Business Activity

Windsor Elms Village

Seniors Living

Health care and social assistance

Headquarters

Windsor

Size

Medium

Employees

25 to 500

$1 million to $25 million

Yearly Revenue

Not-for-profit

Type of Entity

Subject

Communications

Level of Difficulty

Medium

Learn how to counter negative images in the press

Teaching Objectives

Keywords

Corporate Communications

Additional Info

Teaching Note

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