Tap Root Farms 1

Patricia Bishop, owner of Tap Root Farms deals with a major problem in this multimedia case. Her farm is in financial crisis. She needs to figure out how to sell a lot of vegetables quickly and in a manner that will be sustainable over time.

Interviewee

Patricia Bishop

Company

Industry

Business Activity

Tap Root Farms

Food Production

Agriculture, forestry and fishing

Headquarters

Canning, Canada

Size

Small

Employees

25 to 500

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Change Management

Level of Difficulty

Easy

Enhance crisis management knowledge

Teaching Objectives

Keywords

Turnaround

Additional Info

Teaching Note

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