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TAN Coffee 1
In this case, Lay Yong Tan, CEO of Tan Coffee addresses the issue of market saturation. His coffee chain and roastery has been very successful during the last five years growing to five cafes in a low population rural area. The challenge for him now is how to grow his revenues over time?
Interviewee
Lay Yong Tan
Company
Industry
Business Activity
T.A.N. Coffee
Coffee Retail
Accommodation and food service activities
Headquarters
Windsor, Canada
Size
Small
Employees
Fewer than 25
Less than $1 million
Yearly Revenue
Private Company
Type of Entity
Subject
Marketing
Level of Difficulty
Medium
Enhance marketing knowledge
Teaching Objectives
Keywords
Growth Options
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