Luckett Vineyard 1

In this multimedia case, Michael Mainguy, winemaker for Luckett Vineyards deals with an intriguing issue. He and his colleagues want to produce the best and highest quality white wine that they can and need to figure out the type of vessel or container that they will store that wine in.

Interviewee

Michael Mainguy

Company

Industry

Business Activity

Luckett Vineyards

Wine

Agriculture, forestry, fishing and hunting

Headquarters

Wolfville, Canada

Size

Small

Employees

Fewer than 25

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Enhance wine bottling knowledge

Teaching Objectives

Keywords

Packaging

Additional Info

Teaching Note

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