FoodByte 1
Matthew Winchester is CEO of FoodByte a technology start-up that has developed an online platform to help food growers and processors navigate the many safety regulations facing their businesses. The challenge faced by Matthew in this video case is to decide which method is the most effective one for customers to input data into their system
Interviewee
Matthew Winchester
Company
Industry
Business Activity
FoodByte
Food Safety
Agriculture, forestry, fishing and hunting
Headquarters
Wolfville
Size
Medium
Employees
Fewer than 25
Less than $1 million
Yearly Revenue
Private Company
Type of Entity
Subject
Marketing
Level of Difficulty
Medium
How to enable client data input.
Teaching Objectives
Keywords
Innovation
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