In this multimedia case, Neil Findlay, owner of Findlay Bulk Freight Services describes a moral dilemma faced by his company. Clients that deal in organic foods have strict requirements that truckers are expected to abide by. On one occasion the company found itself with an empty truck following a delivery in a remote rural location. An organic freight opportunity arose at the last moment. Findlay and his team were faced with the decision of whether to put organic freight on this truck after a prohibited load or not.