Benjamin Bridge 4
Benjamin Bridge Winery is located in the Annapolis Valley of Nova Scotia. Its General Manager and Vice President, Devon McConnell Gordon recently had an issue to address. Nova 7 was its newly created wine. Sales were beyond expectations. Indeed, it represented a new wine category for locally produced wines. Her challenge was how to fend off competition in this new wine category.
Devon Gordon McConnell
Agriculture, forestry, fishing and hunting
Fewer than 25
$1 million to $25 million
Type of Entity
Level of Difficulty
Enhance product management knowledge
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