In this multimedia case, Martin Suter, Senior Vice President Corporate Development at Syncapse, a social media service provider, has an issue to address. His firm is trying to make the pivot from a services centric business to a technology business by pricing its software as a service. The challenge is how to do it.
Enterprise Social Media
Professional, scientific and technical activities
25 to 500
Greater than $25 million
Type of Entity
Level of Difficulty
Enhance software as a service knowledge
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