Office Interiors 2
In this multimedia case Keith Skiffington, retired Chief Operating Officer (COO) of Office Interiors, a Halifax based supplier of office furniture and other goods, reflects on an important opportunity facing the company. Should his company take on a new line of business, office equipment, given its success with office furniture?
Interviewee
Keith Skiffington
Company
Industry
Business Activity
Office Interiors
Workplace Furnishings
Wholesale and retail trade
Headquarters
Halifax, Canada
Size
Medium
Employees
25 to 500
$1 million to $25 million
Yearly Revenue
Private Company
Type of Entity
Subject
Strategy
Level of Difficulty
Medium
Enhance product diversification knowledge
Teaching Objectives
Keywords
Opportunity Assessment
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