Henry Demone, CEO of High Liner Foods recently faced an issue involving a stakeholder organization. A week before the biggest seafood show in North America, SeaFood North America, which takes place in March in Boston, his company received a letter from the Animal Welfare Institute challenging High Liner Foods' procurement in Iceland because allegedly some of its Icelandic suppliers were engaged in whaling. As a result he and his team needed to think through a strategy for dealing with this challenge.