Progeny Software 2

Bob Thomas, CEO of Progeny Software, a software development firm faced an intriguing issue. His company had developed genealogy software and thought it was first to market. It turned out it was not and he and his team needed to figure out what to do.

Interviewee

Bob Thomas

Company

Industry

Business Activity

Progeny Software Inc.

Commercial Software Development

Professional, scientific and technical activities

Headquarters

Halifax, Canada

Size

Small

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Teaching Objectives

Learn about business development

Keywords

Innovation

Additional Info

Teaching Note

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