Hraefna Saetran is a restaurant co-owner in Reykjavik, Iceland. In 2010, her restaurant, Fishmarket and others like it faced an unprecedent crisis. A major volcanic eruption occurred shutting airspace in much of Europe. The result was that tourists stopped coming to Iceland for a period of time. The challenge that she and her co-owners faced was what to do in order to survive.
Accommodation and food service activities
25 to 500
$1 million to $25 million
Type of Entity
Level of Difficulty
Learn about restaurant industry
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