Chris Keevill is the CEO of Colour, a digital marketing company. Not too long ago, an important issue arose for his company. A non-core business line, media monitoring, was experience stagnant sales and was operating in a sector that was being consolidated by a major competitor. Keevill’s challenge was to consider the options and respond to this threat.
Colour Creative Persuasion
Professional, scientific and technical activities
25 to 500
$1 million to $25 million
Type of Entity
Level of Difficulty
Learn about digital marketing
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