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World Wildlife Fund Canada -1

Recently, David Miller, former President of the World Wildlife Fund Canada faced an issue. Telus had approached the organization and asked if WWF Canada would be interested in a partnership. From their perspective it would improve their name and marketing. From the perspective of WWF Canada it was an opportunity. But the big question was should WWF Canada do this? Should they join with this major Canadian company? Is this appropriate for an environmental not-for-profit organization? If so how should it be done and what should be done with the money?

Interviewee

David Miller

Company

Industry

Business Activity

World Wildlife Fund Canada 

Environmental Movement

Activities of extraterritorial organizations and bodies

Headquarters

Toronto

Size

Medium

Employees

25 to 500

$1 million to $25 million

Yearly Revenue

Not-for-profit

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Enhance marketing knowledge

Teaching Objectives

Keywords

Partnership

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