Vishay (Asia 1)
In this case, Victor Goh Senior Director for Regional Marketing Asia with semiconductor manufacturer, Vishay Intertechnology addresses an issue that was quite important a few years ago. The company faced stagnating sales in Japan. Their sales growth was in fact negative for a few years prior to that and they needed to decide what to do next.
500 to 10,000
Greater than $25 million
Type of Entity
Level of Difficulty
Enhance market development knowledge
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