Vishay (Asia 1)

In this case, Victor Goh Senior Director for Regional Marketing Asia with semiconductor manufacturer, Vishay Intertechnology addresses an issue that was quite important a few years ago. The company faced stagnating sales in Japan. Their sales growth was in fact negative for a few years prior to that and they needed to decide what to do next.

Interviewee

Victor Goh

Company

Industry

Business Activity

Vishay Intertechnology 

Semiconductor Manufacturing

Manufacturing

Headquarters

Singapore

Size

Large

Employees

500 to 10,000

Greater than $25 million

Yearly Revenue

Public Corporation

Type of Entity

Subject

International Business

Level of Difficulty

Easy

Enhance market development knowledge

Teaching Objectives

Keywords

Declining Market

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F.C. Manning School of Business

Acadia University

Wolfville, Nova Scotia

       Canada, B4P 2R5Form

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