Casenet Media Incorporated is located in Acadia University’s Rural Innovation Centre, 4th Floor Patterson Hall, 24 University Avenue, Wolfville, Nova Scotia, B4P 2R6.

Vishay (Asia) 2

Victor Goh is the Senior Director for Regional Marketing Asia for semiconductor manufacturer Vishay Intertechnology and not too long ago, he had a problem. The company was growing with double digit growth and wanted to expand it operations and sales and continue its success in the Asia Pacific region. With Asia being such a big market and covering a large area they had to make a decision about how they would support and fuel this growth.

Interviewee

Victor Goh

Company

Industry

Business Activity

Vishay Intertechnology 

Semiconductor Manufacturing

Manufacturing

Headquarters

Singapore

Size

Large

Employees

500 to 10,000

Greater than $25 million

Yearly Revenue

Public Corporation

Type of Entity

Subject

International Business

Level of Difficulty

Easy

Enhance business development knowledge

Teaching Objectives

Keywords

Sales Support

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