In this multimedia case, Kathy MacGillvray, President of Halifax, Canada based pregnancy clothing manufacturer, Umame, comes to the realization that she needs to develop a strategy, to approach new customers, multinational retailers that she has absolutely no connection with. It is firms such as these that she wants to carry her line of clothing.
Fewer than 25
$1 million to $25 million
Type of Entity
Level of Difficulty
Enhance business development knowledge
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