Umame 2

In this multimedia case, Kathy MacGillvray, President of Halifax, Canada based pregnancy clothing manufacturer, Umame, comes to the realization that she needs to develop a strategy, to approach new customers, multinational retailers that she has absolutely no connection with. It is firms such as these that she wants to carry her line of clothing.

Interviewee

Kathy MacGillvary

Company

Industry

Business Activity

Umame 

Clothing

Manufacturing

Headquarters

Halifax, Canada

Size

Small

Employees

Fewer than 25

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Enhance business development knowledge

Teaching Objectives

Keywords

Business Development

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F.C. Manning School of Business

Acadia University

Wolfville, Nova Scotia

       Canada, B4P 2R5Form

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